Filmed in China, India, South Africa, and the U.S., this program demonstrates how the evolution of international trade has made English an indispensable business partner all around the world. Case studies spotlighting Coca-Cola, Bloomberg Television, Virgin Atlantic, Mahindra BT, and the British School of Language emphasize the importance of seamless communication across time zones, geographical boundaries, and cultural divides. Featured personalities include David Crystal, author of The Cambridge Encyclopedia of the English Language, and the Harvard Business School’s Rosabeth Moss Kanter. (49 minutes)