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Business Ethics: Truth in Advertising
 In today's high-tech, multimedia business environment, ads must be slick, sensational, and sophisticated if they hope to stand out from the competition. This program examines how truth in advertising has gotten lost in this competitive frenzy, and ho...(more details) |
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$79.95 |
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$79.95 |
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$79.95 |
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America's Ad Icons
The best product mascots and corporate ambassadors share two key features: they become indelibly associated with the things they represent and they remain relevant over time. This informative and entertaining program uses case studies of Tony the Tig...(more details) |
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In Brands We Trust
 After "OK," "Coca-Cola" is the most widespread word in the world. How did branding evolve into a global shadow force that packages lifestyles, commodifies personal values, and stands in for cornerstone cultural institutions? In this provocative progr...(more details) |
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$169.95 |
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$169.95 |
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$169.95 |
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The Launch: A Product Is Born
 The challenge: create the ultimate barbecue grill. The timeline: five weeks. The pressure: intense. By focusing on one very concentrated case study, this program illustrates the process of development that every new product goes through. Team members...(more details) |
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$99.95 |
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$99.95 |
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$99.95 |
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Focus Groups: Targeting the Market
Focus groups are key to an effective advertising campaign and market dominance. A good focus group can reveal to a company who its real customers are, what they think, and-most important of all-whether they will buy its product or its competitor's in...(more details) |
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