A 150-pound bag of coffee beans might earn a farmer $50; the "street value" of that same bag—10,000 cups of coffee—is around $20,000. By following the trail of two coffee beans grown in the Peruvian Andes, this program takes a unique look at the ubiquitous stimulant which, after oil, is the most globally traded commodity. One of the beans takes the route of the open market where its price is determined by commodities traders and analysts, such as Merrill Lynch’s Judy Gaines, the industry oracle who discusses the market’s volatility. The other bean finds its way into Café Direct, a new gourmet coffee launched in Britain by a company dedicated to paying fair prices to farmers for their high-quality organic crop. (50 minutes)

Tell a Friend! Your Name: Your Email: Your Friend's Email: Your Message: We respect your privacy and will not use your friend's address without permission. Item#: BVL30038 Copyright date: ©2001 VHS ISBN 978-0-7365-8611-5 DVD ISBN 978-0-7365-5557-9

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