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The Trend: Where Fashion Begins

From Paris to London, Monte Carlo to Milan, and Munich to LA, taste-makers Li Edelkoort, Gucci’s Tom Ford, and Werner Baldessarini, of Hugo Boss, seek to identify the spirit of the age wherever they can find it—and then translate it into the next big trend in fashions. In this program, Edelkoort, Ford, Baldessarini, and others unravel the intricacies of clothing-oriented trend-spotting. In addition, parallel examples of trend-spotting are drawn from BMW subsidiary Designworks/USA, since the automotive industry is as driven by taste as the clothing industry is. A Deutsche Welle Production. (26 minutes)



 
                    

Item#: BVL30427
Copyright date: ©2000
VHS ISBN 978-0-7365-4832-8
DVD ISBN 978-1-4213-9749-8



Part of the Series : The Fashion Industry
     
VHS $149.95
DVD $149.95
DVD + 3-Year Streaming $224.93
3-Year Streaming $149.95


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Visual Merchandising
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This informative video shows students how to analyze the essential elements involved in creating the right ambiance for merchandise. Includes: the creation or change of a store's identity, both from the inside and through windows; techniques for usin...(more details)
 
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DVD $79.95
DVD + 3-Year Streaming $119.93
3-Year Streaming $79.95
When Fashion Is the Message: Marketing an Image
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In the glamorous world of haute couture, marketing means fanfare, glitter, and VIPs. This program surveys the fashion industry's high-profile approach to image-marketing at the influential Dallas Fashion Awards; a Gucci store opening party in Milan; ...(more details)
 
VHS $149.95
DVD $149.95
DVD + 3-Year Streaming $224.93
3-Year Streaming $149.95
Mastering Fashion Design: Studying with Vivienne Westwood
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Called Britain's most consistently original, outrageous, eccentric, and controversial designer, Vivienne Westwood is also an esteemed professor of fashion at Berlin's Academy of Arts. This program profiles Westwood while capturing the student experie...(more details)
 
VHS $149.95
DVD $149.95
DVD + 3-Year Streaming $224.93
3-Year Streaming $149.95
The Craftsmanship of Fashion: The Italian Touch
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In Italy, the finest cloth in Europe is woven and hand-assembled to the exacting specifications of prestigious fashion houses-and it comes at a very steep price. This program visits an exclusive fabric fair, the wool looms of Zegna, the silk printing...(more details)
 
VHS $149.95
DVD $149.95
DVD + 3-Year Streaming $224.93
3-Year Streaming $149.95
The Fashion Fair: Buyers and Sellers under One Roof
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CPD is one of the leading fashion fairs worldwide, and Manfred Kronen is its owner. To him, fashion equals emotion, so he never fails to market them together at his huge exhibition hall in Dusseldorf. This program features Kronen and the CPD staff in...(more details)
 
VHS $149.95
DVD $149.95
DVD + 3-Year Streaming $224.93
3-Year Streaming $149.95


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