In the glamorous world of haute couture, marketing means fanfare, glitter, and VIPs. This program surveys the fashion industry’s high-profile approach to image-marketing at the influential Dallas Fashion Awards; a Gucci store opening party in Milan; the elite ESCADA showroom in Düsseldorf; and a photo shoot in Berlin with renowned photographer Albert Watson. Branding, the use of supermodels to boost international appeal, and the drawing power of celebrity endorsements and sponsorships are also addressed. A Deutsche Welle Production. (26 minutes)

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Part of the Series : The Fashion Industry

DVD	$149.95
DVD + 3-Year Streaming	$224.93
3-Year Streaming	$149.95

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		Fashion and Clothing Somewhere along the line clothing met fashion, and neither has been the same since. In this program, historian Valerie Steele, of the Fashion Institute of Technology, and other experts interpret the history of humankind-from the ancients to the moder...(more details)		DVD $99.95 DVD + 3-Year Streaming $149.93 3-Year Streaming $99.95
		The Trend: Where Fashion Begins From Paris to London, Monte Carlo to Milan, and Munich to LA, taste-makers Li Edelkoort, Gucci's Tom Ford, and Werner Baldessarini, of Hugo Boss, seek to identify the spirit of the age wherever they can find it-and then translate it into the next big...(more details)		DVD $149.95 DVD + 3-Year Streaming $224.93 3-Year Streaming $149.95
		Mastering Fashion Design: Studying with Vivienne Westwood Called Britain's most consistently original, outrageous, eccentric, and controversial designer, Vivienne Westwood is also an esteemed professor of fashion at Berlin's Academy of Arts. This program profiles Westwood while capturing the student experie...(more details)		DVD $149.95 DVD + 3-Year Streaming $224.93 3-Year Streaming $149.95
		The Craftsmanship of Fashion: The Italian Touch In Italy, the finest cloth in Europe is woven and hand-assembled to the exacting specifications of prestigious fashion houses-and it comes at a very steep price. This program visits an exclusive fabric fair, the wool looms of Zegna, the silk printing...(more details)		DVD $149.95 DVD + 3-Year Streaming $224.93 3-Year Streaming $149.95
		The Fashion Fair: Buyers and Sellers under One Roof CPD is one of the leading fashion fairs worldwide, and Manfred Kronen is its owner. To him, fashion equals emotion, so he never fails to market them together at his huge exhibition hall in Dusseldorf. This program features Kronen and the CPD staff in...(more details)		DVD $149.95 DVD + 3-Year Streaming $224.93 3-Year Streaming $149.95

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