Films for the Humanities and Sciences - Focus Groups: Targeting the Market

Focus Groups: Targeting the Market

Focus groups are key to an effective advertising campaign and market dominance. A good focus group can reveal to a company who its real customers are, what they think, and—most important of all—whether they will buy its product or its competitor’s instead. This concise program looks at how one company, Happy Planet, ran focus groups to discover what its target market thought of its product and then applied the information to restrategize its advertising campaign and revamp the product. (9 minutes)

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Item#: BVL30481
Copyright date: ©2002
VHS ISBN 978-0-7365-4888-5
DVD ISBN 978-0-7365-5176-2


VHS	$79.95
DVD	$79.95

Prices include public performance rights.
Not available to Home Video customers. Only available in the US.

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