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Global Business: New Ways to Improve the Bottom Line
 In today's swiftly evolving world economy, change is a fundamental determinant of business planning. With a primary focus on Europe, this outstanding 10-part series-created for instructional use-provides diverse case studies of international companie...(more details) |
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$699.50 |
| DVD + 3-Year Streaming |
$1,049.25 |
| 3-Year Streaming |
$699.50 |
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CEO Exchange: Conversations in Leadership
 This remarkable 20-part series, moderated by CNN's Emmy Award-winning journalist Jeff Greenfield, uses in-depth interviews with internationally recognized and respected CEOs to shed light on those managerial, organizational, and technological issues ...(more details) |
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| DVD |
$3,399.00 |
| DVD + 3-Year Streaming |
$5,098.50 |
| 3-Year Streaming |
$3,399.00 |
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Case Studies from the Multinational Marketplace
 How do major multinationals deal with intensified competition, a failed product launch, corporate fraud, and the scrutiny that comes with rapid growth? This incisive five-part series analyzes some of the situations that multinational companies face a...(more details) |
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| DVD |
$499.75 |
| DVD + 3-Year Streaming |
$749.63 |
| 3-Year Streaming |
$499.75 |
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Cola Wars: Message in a Bottle
 This program examines how brand identity is influenced by consumer perceptions through the struggle between Coca-Cola, icon of American culture, and rivals Qibla Cola and Mecca Cola for market share in Muslim locales. Qibla's Zafer Iqbal and Mecca's ...(more details) |
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| DVD |
$99.95 |
| DVD + 3-Year Streaming |
$149.93 |
| 3-Year Streaming |
$99.95 |
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