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Amazon.com and the World of E-Commerce
 In part one of this program, filmed prior to the foundering of the Internet economy, NewsHour correspondent Paul Solman examines the methodology of Amazon.com's founder Jeffrey Bezos and Drugstore.com's CEO Peter Neupert, who faced stiffening retail ...(more details) |
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$79.95 |
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$119.93 |
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$79.95 |
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Cola Wars: Message in a Bottle
 This program examines how brand identity is influenced by consumer perceptions through the struggle between Coca-Cola, icon of American culture, and rivals Qibla Cola and Mecca Cola for market share in Muslim locales. Qibla's Zafer Iqbal and Mecca's ...(more details) |
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$99.95 |
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$149.93 |
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$99.95 |
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Insider and Outsider: The Subtleties of Doing Business in Asia
 How to deal with the different countries and complexities of Asia? Those without the language and a knowledge of customs and trade regulations are the outsiders, those with these tools are the insiders. This program presents three businessmen who bri...(more details) |
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$149.95 |
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$224.93 |
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$149.95 |
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Tough at the Top: Business Management Styles
 To achieve their business objectives, managers must blend their skill and experience with one or more management styles in order to communicate their plans and concerns with their staffs. This attention-grabbing program from Australia goes over the t...(more details) |
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$79.95 |
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$119.93 |
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$79.95 |
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Face and Place: Business Beyond the Bonds of Culture
 Across Asia, the notion of "face"-a propriety of appearances-is being replaced by Western frankness, while traditional caste systems are yielding to wealth as the determinant of status. This program profiles three executives who typify the changing s...(more details) |
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$149.95 |
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$224.93 |
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$149.95 |
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