Films Media Group Sign In | My Account | Cart | Wish List | How To Order  
Films for the Humanities and Sciences Cambridge Educational Shopware Meridian Education
Supply and Demand: Christmas, a Case Study

In the industrialized world, Christmas means megabucks to the businesses that can create a fad or spot a trend. Filmed from a U.K. perspective, this program illustrates the annual scramble of key holiday-related industries—toys, video games, music CDs, luxury items, Christmas trees, and holiday foods—to catch the seasonal wave and ride it to high profits. But which products within each category will capture shoppers’ attention? The dynamics of—and glitches in—the global supply and demand cycle are thoroughly covered, factoring in the effects of brands, product licensing, advertising, research and development, and offshore manufacturing. (50 minutes)



 
                

Item#: BVL32555
Copyright date: ©2001
DVD ISBN 978-0-7365-8100-4




     
DVD $169.95
DVD + 3-Year Streaming $254.93
3-Year Streaming $169.95


For additional digital leasing and purchase options
contact a media consultant at 800-257-5126 ext 3502 or sales@films.com.

Prices include public performance rights.
Only available in the US and Canada.





Business Ethics: Truth in Advertising
View Video Clip
In today's high-tech, multimedia business environment, ads must be slick, sensational, and sophisticated if they hope to stand out from the competition. This program examines how truth in advertising has gotten lost in this competitive frenzy, and ho...(more details)
 
DVD $79.95
DVD + 3-Year Streaming $119.93
3-Year Streaming $79.95
Cappuccino Trail: The Global Economy in a Cup
View Video Clip
A 150-pound bag of coffee beans might earn a farmer $50; the "street value" of that same bag-10,000 cups of coffee-is around $20,000. By following the trail of two coffee beans grown in the Peruvian Andes, this program takes a unique look at the ubiq...(more details)
 
DVD $169.95
DVD + 3-Year Streaming $254.93
3-Year Streaming $169.95
In Brands We Trust
View Video Clip
After "OK," "Coca-Cola" is the most widespread word in the world. How did branding evolve into a global shadow force that packages lifestyles, commodifies personal values, and stands in for cornerstone cultural institutions? In this provocative progr...(more details)
 
DVD $169.95
DVD + 3-Year Streaming $254.93
3-Year Streaming $169.95
The Launch: A Product Is Born
View Video Clip
The challenge: create the ultimate barbecue grill. The timeline: five weeks. The pressure: intense. By focusing on one very concentrated case study, this program illustrates the process of development that every new product goes through. Team members...(more details)
 
DVD $99.95
DVD + 3-Year Streaming $149.93
3-Year Streaming $99.95


See additional titles in Life Skills | Economics | Marketing



About | Contact | Privacy Policy | Terms | Help | Request a Catalog © Films Media Group. All rights reserved.

132 West 31st Street
17th Floor
New York, NY 10001
P 800.322.8755
F 800.329.6687 and 609.671.0266
E custserv@films.com
Films Media Group, Films for the Humanities & Sciences,
Cambridge Educational, Meridian Education, Shopware and
their respective logos are trademarks of Films Media Group.