Films for the Humanities and Sciences

In Brands We Trust

After “OK,” “Coca-Cola” is the most widespread word in the world. How did branding evolve into a global shadow force that packages lifestyles, commodifies personal values, and stands in for cornerstone cultural institutions? In this provocative program, Saatchi & Saatchi Worldwide’s Kevin Roberts, Chanel’s Jacques Helleu, anti-corporate crusader Naomi Klein, and others astutely address the concept of branding, its history, its impact on youth, key visionaries, and the convergence of brands and culture. A significant backlash against branding is also discussed. Coke, Nike, Chanel, Apple, and Benetton are spotlighted, and many other brands are touched on. (52 minutes)

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Item#: BVL32594
Copyright date: ©2002
VHS ISBN 978-0-7365-8140-0
DVD ISBN 978-0-7365-8141-7


VHS	$169.95
DVD	$169.95
DVD + 3-Year Streaming	$254.93
3-Year Streaming	$169.95

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