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Cappuccino Trail: The Global Economy in a Cup
 A 150-pound bag of coffee beans might earn a farmer $50; the "street value" of that same bag-10,000 cups of coffee-is around $20,000. By following the trail of two coffee beans grown in the Peruvian Andes, this program takes a unique look at the ubiq...(more details) |
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$169.95 |
| DVD |
$169.95 |
| DVD + 3-Year Streaming |
$254.93 |
| 3-Year Streaming |
$169.95 |
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America's Ad Icons
The best product mascots and corporate ambassadors share two key features: they become indelibly associated with the things they represent and they remain relevant over time. This informative and entertaining program uses case studies of Tony the Tig...(more details) |
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In Brands We Trust
 After "OK," "Coca-Cola" is the most widespread word in the world. How did branding evolve into a global shadow force that packages lifestyles, commodifies personal values, and stands in for cornerstone cultural institutions? In this provocative progr...(more details) |
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| VHS |
$169.95 |
| DVD |
$169.95 |
| DVD + 3-Year Streaming |
$254.93 |
| 3-Year Streaming |
$169.95 |
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The Launch: A Product Is Born
 The challenge: create the ultimate barbecue grill. The timeline: five weeks. The pressure: intense. By focusing on one very concentrated case study, this program illustrates the process of development that every new product goes through. Team members...(more details) |
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$99.95 |
| DVD |
$99.95 |
| DVD + 3-Year Streaming |
$149.93 |
| 3-Year Streaming |
$99.95 |
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Ethics and Social Responsibility in Business
 Many businesses abide by a code of conduct, either company-specific or industry-wide. This timely program distinguishes between ethical behavior and social responsibility by spotlighting two well-known Australian businesses that exhibit both qualitie...(more details) |
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| VHS |
$99.95 |
| DVD |
$99.95 |
| DVD + 3-Year Streaming |
$149.93 |
| 3-Year Streaming |
$99.95 |
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