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Graphic Design: What’s in a Logo?

Graphic designers with the consulting firm Navy Blue must produce a new corporate identity for Digital Animations Group, a Scottish company on the cutting edge of 3-D technology. Their task is to create a logo that captures the company’s spirit and works across different formats, such as on paper, signs, windows, and Web pages. This program follows the entire process, from sitting down with the client to determine the mission, to brainstorming and pitching proposals, to unveiling the finished product. (15 minutes)



 
                    

Item#: FMK33023
Copyright date: ©2002
VHS ISBN 978-0-7365-8889-8
DVD ISBN 978-0-7365-8890-4



Part of the Series : Design Solutions
     
VHS $49.95
DVD $49.95
DVD + 3-Year Streaming $74.93
3-Year Streaming $49.95


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Fashion and Clothing
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Somewhere along the line clothing met fashion, and neither has been the same since. In this program, historian Valerie Steele, of the Fashion Institute of Technology, and other experts interpret the history of humankind-from the ancients to the moder...(more details)
 
VHS $99.95
DVD $99.95
DVD + 3-Year Streaming $149.93
3-Year Streaming $99.95
Desktop Publishing: Getting the Message Out
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From prehistoric cave paintings to the invention of today's high-speed printing presses, there has always been a need to "get the message out," and with the advent of computer technology, anyone can get their own message out with the services of a de...(more details)
 
VHS $99.95
DVD $99.95
DVD + 3-Year Streaming $149.93
3-Year Streaming $99.95
Elements and Principles of Design
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Pleasing the eye is important, but a skilled designer also pays attention to the consumer's mind, emotions, and needs. This program explores the basic elements of design and how they can be manipulated to create powerful visual and interactive experi...(more details)
 
VHS $99.95
DVD $99.95
DVD + 3-Year Streaming $149.93
3-Year Streaming $99.95
Design: Applying the Elements
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The principles of design are visible almost anywhere, but too often they are explained in an abstract, intellectualized way. This hands-on video presents the basic elements of design and their importance in a wide variety of fields and professions-ar...(more details)
 
VHS $99.95
DVD $99.95
DVD + 3-Year Streaming $149.93
3-Year Streaming $99.95
Product Design: A Hand-Made Stereo for a Hand-Made Car
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The sound system that goes into a hand-assembled Aston-Martin sports car must be special indeed. In this program, designers at Linn, a precision-engineering company specializing in state-of-the-art sound reproduction, draft and build a compact stereo...(more details)
 
VHS $49.95
DVD $49.95
DVD + 3-Year Streaming $74.93
3-Year Streaming $49.95


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