Technology and a booming U.S. economy are driving innovation in the clothing industry that is beneficial to businesses and consumers alike. This program examines trends in apparel marketing and changes in manufacturing and distribution. Bricks-and-mortar marketing via retail, department, discount, specialty, and outlet stores; catalog sales; shopping by television; and online buying are all discussed. In addition, interviews with a distributor, a buyer, and a retailer provide insider perspectives on this dynamic industry. A Meridian Production. (17 minutes)

Tell a Friend! Your Name: Your Email: Your Friend's Email: Your Message: We respect your privacy and will not use your friend's address without permission. Item#: BVL10792 Copyright date: ©1998 DVD ISBN 978-1-4213-4217-7

Part of the Series : Fashion 2000

DVD	$89.95
DVD + 3-Year Streaming	$134.93
3-Year Streaming	$89.95

Prices include public performance rights.

		Fashion and Clothing Somewhere along the line clothing met fashion, and neither has been the same since. In this program, historian Valerie Steele, of the Fashion Institute of Technology, and other experts interpret the history of humankind-from the ancients to the moder...(more details)		DVD $99.95 DVD + 3-Year Streaming $149.93 3-Year Streaming $99.95
		Developing an Apparel Line In the fast-paced world of fashion merchandising, every season brings with it a demand for something new and different. In this program, a designer who owns her own boutique, students developing apparel as a class project, and professors from Iowa St...(more details)		DVD $89.95 DVD + 3-Year Streaming $134.93 3-Year Streaming $89.95
		The Retail Store This fact-filled video explains the general organization of a retail store and shows how the various parts of the organization work to present merchandise to customers effectively. In detail, retailers discuss how they plan and buy inventories and wh...(more details)		DVD $79.95 DVD + 3-Year Streaming $119.93 3-Year Streaming $79.95
		Fashion Merchandising: Concepts and Careers The exciting world of fashion merchandising is outlined in this basic video to give young adults considering fashion merchandising as a career a good overview of the field. Basic information about the principles of fashion, the important role the con...(more details)		DVD $99.95 DVD + 3-Year Streaming $149.93 3-Year Streaming $99.95

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