This behind-the-scenes look at IT in action showcases three exciting e-commerce initiatives. By analyzing the growth, revenue, and future of MP3’s Web site, visiting Ford’s online "showroom," and showcasing the customer benefits of Coronet—Fashion at Work’s online planning system, this program presents compelling case studies of the Internet’s use to capture and exploit new markets. (30 minutes)

Tell a Friend! Your Name: Your Email: Your Friend's Email: Your Message: We respect your privacy and will not use your friend's address without permission. Item#: BVL33535 Copyright date: ©2003 VHS ISBN 978-0-7365-9700-5 DVD ISBN 978-0-7365-9701-2

VHS	$99.95
DVD	$99.95
DVD + 3-Year Streaming	$149.93
3-Year Streaming	$99.95

Prices include public performance rights.
Only available in the US and Canada.

		America's Ad Icons The best product mascots and corporate ambassadors share two key features: they become indelibly associated with the things they represent and they remain relevant over time. This informative and entertaining program uses case studies of Tony the Tig...(more details)		VHS $99.95 DVD $99.95
		The Launch: A Product Is Born The challenge: create the ultimate barbecue grill. The timeline: five weeks. The pressure: intense. By focusing on one very concentrated case study, this program illustrates the process of development that every new product goes through. Team members...(more details)		VHS $99.95 DVD $99.95 DVD + 3-Year Streaming $149.93 3-Year Streaming $99.95
		Ethics and Social Responsibility in Business Many businesses abide by a code of conduct, either company-specific or industry-wide. This timely program distinguishes between ethical behavior and social responsibility by spotlighting two well-known Australian businesses that exhibit both qualitie...(more details)		VHS $99.95 DVD $99.95 DVD + 3-Year Streaming $149.93 3-Year Streaming $99.95
		eBay: Managing Success This program presents the history of Internet phenom eBay; discusses the Web site's feedback system, the key to its unprecedented success; and examines the devastating impact eBay has had on antique and collectible shops. The program also exposes two...(more details)		VHS $99.95 DVD $99.95 DVD + 3-Year Streaming $149.93 3-Year Streaming $99.95
		Technological Development in Business Without adopting new technological developments, a company's profits will lag; with them, they can soar. This program uses two case studies-Ford and Australia Post-as they introduce very different types of technology in their respective organizations...(more details)		VHS $99.95 DVD $99.95 DVD + 3-Year Streaming $149.93 3-Year Streaming $99.95

See additional titles in Business Technology | Technology