This program outlines the Nissan, GM, and Ford strategies for dominating today’s light truck marketplace as the Titan and Hummer H2 square off against the thoroughly redesigned F-150. Making stops at the Detroit auto show, Nissan’s design studio, the "Ford Tough" torture track, and the ad agency that launched the H2, senior officers of these battling manufacturers openly discuss Nissan’s comeback, Hummer’s push to broaden market penetration, and Ford’s bid to stay on top. A Discovery Channel Production. (46 minutes)

Tell a Friend! Your Name: Your Email: Your Friend's Email: Your Message: We respect your privacy and will not use your friend's address without permission. Item#: PFY33559 Copyright date: ©2003 VHS ISBN 978-0-7365-9636-7 DVD ISBN 978-0-7365-9637-4

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