The challenge: create the ultimate barbecue grill. The timeline: five weeks. The pressure: intense. By focusing on one very concentrated case study, this program illustrates the process of development that every new product goes through. Team members from Pentagram, a well-known design firm, and client company Design Within Reach take viewers on a wild ride that begins with a kickoff meeting and ends, a mere 34 days later, with the launch of a prototype. Field research, brainstorming, concepting, designing, model-making, and fabricating are demonstrated as the designers, engineers, and machinists—reacting to the ever-present unexpected—hurry to get the job done. A Discovery Channel Production. (51 minutes)