Films for the Humanities and Sciences

Driving Design

Automobile design studios in California fuel the passion and fantasy of today’s unique car culture with the aid of high-tech computer programs used in the movie industry. This program explores how art and science merge as designers team with cinematic computer programmers and engineers, developing and using new and emerging technologies to build tomorrow’s cars...today. Dr. Reef Karim, from the UCLA Neuropsychiatric Institute, examines how recently designed cars act as "beauty stimuli," tapping into the brain’s rewards circuit pathway. Interviews with Professor Geoff Wardel, from the Art Center College of Design, and Greg Bernas, program manager at Toyota, are featured. A Discovery Channel Production. (51 minutes)

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Item#: BVL33605
Copyright date: ©2004
VHS ISBN 978-0-7365-9776-0
DVD ISBN 978-0-7365-9777-7


VHS	$99.95
DVD	$99.95
DVD + 3-Year Streaming	$149.93
3-Year Streaming	$99.95

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Not available to Home Video customers. Only available in the US and Canada.

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