In today’s swiftly evolving world economy, change is a fundamental determinant of business planning. With a primary focus on Europe, this outstanding 10-part series—created for instructional use—provides diverse case studies of international companies that exemplify core business concepts in action. 10-part series, 28-30 minutes each.

Tell a Friend! Your Name: Your Email: Your Friend's Email: Your Message: We respect your privacy and will not use your friend's address without permission. Item#: BVL10831 Copyright date: ©1999 DVD ISBN 978-1-4213-3181-2

The Series Includes : Discontinuous Market Change and Strategic Repositioning | Technological Change | Optimizing the Value Chain | Customer Focus | The Value of Brand Names | Knowledge Management | Financial Management | Production Planning and Cost Management | Responsibility to Stakeholders | Formulating a Business Plan

DVD	$699.50
DVD + 3-Year Streaming	$1,049.25
3-Year Streaming	$699.50

Prices include public performance rights.
Only available in the US, Canada, Hong Kong, Singapore, Taiwan, South Korea, Malaysia and Japan.

		Big Mac under Attack Hungry consumers in America and abroad are losing their appetite for the world's largest fast food company. Is McDonald's a brand on the verge of collapse, or can it be revitalized? This program strives to find out, as Harvard Business School's David...(more details)		DVD $149.95 DVD + 3-Year Streaming $224.93 3-Year Streaming $149.95
		Case Studies from the Multinational Marketplace How do major multinationals deal with intensified competition, a failed product launch, corporate fraud, and the scrutiny that comes with rapid growth? This incisive five-part series analyzes some of the situations that multinational companies face a...(more details)		DVD $499.75 DVD + 3-Year Streaming $749.63 3-Year Streaming $499.75
		Cola Wars: Message in a Bottle This program examines how brand identity is influenced by consumer perceptions through the struggle between Coca-Cola, icon of American culture, and rivals Qibla Cola and Mecca Cola for market share in Muslim locales. Qibla's Zafer Iqbal and Mecca's ...(more details)		DVD $99.95 DVD + 3-Year Streaming $149.93 3-Year Streaming $99.95

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