Globalization is driving companies to develop new markets and marketing strategies—fast. Module one of this program targets information technology as a major force that is reshaping business. Module two uses Spain’s olive oil industry to illustrate the reorientation of business practices to accommodate changing market demand, while module three addresses strategic repositioning with a case study of Nokia, a Finnish forestry firm that has diversified to become a world leader in mobile telephony. (29 minutes)

Tell a Friend! Your Name: Your Email: Your Friend's Email: Your Message: We respect your privacy and will not use your friend's address without permission. Item#: FMK10832 Copyright date: ©1999 VHS ISBN 978-0-7365-2109-3 DVD ISBN 978-1-4213-3182-9

Part of the Series : Global Business: New Ways to Improve the Bottom Line

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