A customer orientation is essential to successful product and market development. Module one of this program demonstrates the concept of key account management by way of the Dutch oil company NAM, which proactively develops solutions to potential client problems, while module two extends that concept to include the operations of R.S. Components in the U.K. Module three analyzes how seemingly homogeneous goods, such as paper, are differentiated in Finland to better satisfy consumer needs. (29 minutes)

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Part of the Series : Global Business: New Ways to Improve the Bottom Line

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		Optimizing the Value Chain The three modules of this program use the operations of the Italian clothing corporation Gruppo Finanziario Tessile to illustrate the value chain. This crucial concept is investigated by considering the benefits of adding value at every stage of prod...(more details)		DVD $69.95 DVD + 3-Year Streaming $104.93 3-Year Streaming $69.95
		Knowledge Management How do companies tap the information locked up in the minds of their employees? The three modules of this program compare various corporate learning systems designed to increase knowledge and promote the sharing and archiving of data. Case studies fe...(more details)		DVD $69.95 DVD + 3-Year Streaming $104.93 3-Year Streaming $69.95
		The Value of Brand Names In the consumer goods industry, branding is crucial to market penetration. Using Alessi's superlative line of home furnishings and Nestle's well-known Nescafe coffee as examples, modules one and two of this program seek to understand the cachet that ...(more details)		DVD $69.95 DVD + 3-Year Streaming $104.93 3-Year Streaming $69.95
		Technological Change High-tech innovation has triggered an avalanche of new business opportunities. Module one of this program examines how information technology is changing the airline business in Hong Kong. In module two, the impact of the evolving Internet infrastruc...(more details)		DVD $69.95 DVD + 3-Year Streaming $104.93 3-Year Streaming $69.95
		Discontinuous Market Change and Strategic Repositioning Globalization is driving companies to develop new markets and marketing strategies-fast. Module one of this program targets information technology as a major force that is reshaping business. Module two uses Spain's olive oil industry to illustrate t...(more details)		DVD $69.95 DVD + 3-Year Streaming $104.93 3-Year Streaming $69.95

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