A good business plan is a roadmap to success. The three modules of this program look at the process of creating a business plan from three different perspectives: the transformation of an idea into a marketable product, the determination of financial feasibility, and negotiation with potential investors. German airship manufacturer Cargolifter, the Swiss musical production Space Dream, and data broadcasting innovator The Fantastic Corporation serve as case studies. (30 minutes)

Tell a Friend! Your Name: Your Email: Your Friend's Email: Your Message: We respect your privacy and will not use your friend's address without permission. Item#: BVL10841 Copyright date: ©1999 VHS ISBN 978-0-7365-2118-5 DVD ISBN 978-1-4213-3189-8

Part of the Series : Global Business: New Ways to Improve the Bottom Line

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		Your Cultural Passport to International Business Economically speaking, a wealth of new international business opportunities is swiftly creating a world without borders. But from a cultural point of view, many potential barriers still exist. In this program, people who have worked in different cult...(more details)		VHS $79.95 DVD $79.95 DVD + 3-Year Streaming $119.93 3-Year Streaming $79.95
		Optimizing the Value Chain The three modules of this program use the operations of the Italian clothing corporation Gruppo Finanziario Tessile to illustrate the value chain. This crucial concept is investigated by considering the benefits of adding value at every stage of prod...(more details)		VHS $69.95 DVD $69.95 DVD + 3-Year Streaming $104.93 3-Year Streaming $69.95
		Knowledge Management How do companies tap the information locked up in the minds of their employees? The three modules of this program compare various corporate learning systems designed to increase knowledge and promote the sharing and archiving of data. Case studies fe...(more details)		VHS $69.95 DVD $69.95 DVD + 3-Year Streaming $104.93 3-Year Streaming $69.95
		Discontinuous Market Change and Strategic Repositioning Globalization is driving companies to develop new markets and marketing strategies-fast. Module one of this program targets information technology as a major force that is reshaping business. Module two uses Spain's olive oil industry to illustrate t...(more details)		VHS $69.95 DVD $69.95 DVD + 3-Year Streaming $104.93 3-Year Streaming $69.95
		Financial Management How do businesses monitor their financial health and the profitability of their projects? Module one of this program presents balance sheet analysis as it is used by the world-class soccer team Ajax Amsterdam; module two introduces the concept of cas...(more details)		VHS $69.95 DVD $69.95 DVD + 3-Year Streaming $104.93 3-Year Streaming $69.95

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