George Fisher, CEO, Eastman Kodak; CEO, Motorola 1990-1993 Named one of the most-admired executives in the electronics industry as president and CEO of Motorola, Kodak’s chief executive explains how Motorola’s single-minded pursuit of quality—not just product quality, but quality in how the company treats its people and customers—has helped the American electronics firm achieve nearly zero-defect production while assuming a position of world leadership in high-technology manufacturing. (35 minutes)

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Part of the Series : The View from the Top: Managing Change in the Global Marketplace

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