Andrew S. Grove, CEO, Intel Corp. Before "Intel Inside" became the sine qua non of PC manufacturing, Intel faced the prospect of being squeezed out of the microchip market by Japanese manufacturers who threatened to turn the chip into a commodity. Here, Andrew Grove explains how Intel shrugged off a business-as-usual mindset and began encouraging innovation and experimentation, enabling the company to climb back to the top of an industry where the core product is reinvented every six months. (32 minutes)

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Part of the Series : The View from the Top: Managing Change in the Global Marketplace

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