 |
 |
 |
 |
Formulating a Business Plan
 A good business plan is a roadmap to success. The three modules of this program look at the process of creating a business plan from three different perspectives: the transformation of an idea into a marketable product, the determination of financial...(more details) |
|
| VHS |
$69.95 |
| DVD |
$69.95 |
| DVD + 3-Year Streaming |
$104.93 |
| 3-Year Streaming |
$69.95 |
|
|
 |
 |
 |
 |
 |
Optimizing the Value Chain
 The three modules of this program use the operations of the Italian clothing corporation Gruppo Finanziario Tessile to illustrate the value chain. This crucial concept is investigated by considering the benefits of adding value at every stage of prod...(more details) |
|
| VHS |
$69.95 |
| DVD |
$69.95 |
| DVD + 3-Year Streaming |
$104.93 |
| 3-Year Streaming |
$69.95 |
|
|
 |
 |
 |
 |
 |
Cola Wars: Message in a Bottle
 This program examines how brand identity is influenced by consumer perceptions through the struggle between Coca-Cola, icon of American culture, and rivals Qibla Cola and Mecca Cola for market share in Muslim locales. Qibla's Zafer Iqbal and Mecca's ...(more details) |
|
| VHS |
$99.95 |
| DVD |
$99.95 |
| DVD + 3-Year Streaming |
$149.93 |
| 3-Year Streaming |
$99.95 |
|
|
 |
 |
 |
 |
 |
Barbie's Midlife Crisis: Mighty Mattel Fights Back
 At 44, Barbie had been the queen of fashion dolls for generations of children. But her sales and profits began to slip as she was forced to fend off attacks from enemies both new and old: the fashion-conscious Bratz pack and Sindy, a former rival tha...(more details) |
|
| VHS |
$99.95 |
| DVD |
$99.95 |
| DVD + 3-Year Streaming |
$149.93 |
| 3-Year Streaming |
$99.95 |
|
|
 |
 |
 |
 |
 |
Insider and Outsider: The Subtleties of Doing Business in Asia
 How to deal with the different countries and complexities of Asia? Those without the language and a knowledge of customs and trade regulations are the outsiders, those with these tools are the insiders. This program presents three businessmen who bri...(more details) |
|
| VHS |
$149.95 |
| DVD |
$149.95 |
| DVD + 3-Year Streaming |
$224.93 |
| 3-Year Streaming |
$149.95 |
|
|
 |
 |
See additional titles in