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Business Ethics: Truth in Advertising
 In today's high-tech, multimedia business environment, ads must be slick, sensational, and sophisticated if they hope to stand out from the competition. This program examines how truth in advertising has gotten lost in this competitive frenzy, and ho...(more details) |
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$79.95 |
| DVD + 3-Year Streaming |
$119.93 |
| 3-Year Streaming |
$79.95 |
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New Suits: Profile of an Ad Campaign
This program is a real-life case study of how advertising campaigns are developed. In this case, a clothier hires a young, hip ad agency to redefine his company's image. Feedback from focus groups is used to formulate different campaign strategies. T...(more details) |
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From Winecoolers to Greenpeace
Michael J. Fox doesn't have change for the vending machine in this Pepsi ad, and Amnesty International makes a bold appeal with the unexaggerated truth. The 51 ads include some for NYNEX, Kodak, Bazooka Bubble Gum, cars and drinks, marshmallows and f...(more details) |
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From Scooters to Fryers
Award-winning ads for Peugeot scooters, Mazda batteries, cheese, chocolate drink, face cream, chickens, ovens, cameras, copiers, loans, and the Yellow Pages. Also included: interviews with copywriter Tim Delaney, agency directors Nick Lewin, Neil Fre...(more details) |
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From Cookies to Cornflakes
John Cleese does his bit for Schweppes, Suzuki makes its inscrutably effective pitch... From selling TVs to warnings to watch less of it, from food and cookware to an anti-drug spot, culminating in the discovery of what it takes to get the apple out ...(more details) |
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