With many sources of information—newspapers, television, radio, phones—competing for limited attention, how do you ensure that your message is being heard? The importance of focusing your advertising message, identifying the audience, and choosing a medium that speaks directly to the target is discussed. (15 minutes)

Tell a Friend! Your Name: Your Email: Your Friend's Email: Your Message: We respect your privacy and will not use your friend's address without permission. Item#: This title is currently not available. Copyright date: ©1995

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