This program explores the components of a good lead, including the 5 W’s—who, what, where, why, when—and how. Specific examples of good leads versus bad leads are given, as well as important information on the overall structure of a news story. Lewis speaks with an award-winning investigative journalist, who shares insights into his personal lead-writing style and discusses the art of formulating eye-catching leads to attract a maximum number of readers. (14 minutes)

Tell a Friend! Your Name: Your Email: Your Friend's Email: Your Message: We respect your privacy and will not use your friend's address without permission. Item#: BVL6719 Copyright date: ©1992 DVD ISBN 978-0-7365-6581-3

Part of the Series : Writing the News

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		The Interview This program discusses the features of a good interview, stressing quotes and the importance of correct attribution. An education and general science writer talks about the art of interviewing, how to work quotes into a story, and conducts an actual ...(more details)		VHS $79.95 DVD $79.95
		Gathering Facts from Interviews Lewis talks about using experts as information sources, and explains how to prepare for, arrange, and conduct an interview with an expert. After conducting an interview with Lewis, a veteran reporter demonstrates his interviewing techniques, stressin...(more details)		VHS $79.95 DVD $79.95
		What Is News? Currency, celebrity, proximity, consequence, and magnitude are all examined as elements that make a story newsworthy. A managing editor examines the question of what constitutes a front page story, then offers specifics on legal restraints facing jou...(more details)		VHS $79.95 DVD $79.95
		The Personality Profile The earmarks of the personality profile, as opposed to a hard news interview, are the subject of this program. An entertainment writer shares her personal methods of interviewing personalities, and explains how to structure a feature story and select...(more details)		VHS $79.95 DVD $79.95
		Setting Up Your Copy Lewis explains how computers are used to compose and set up news copy. On a field trip to a local newspaper, a managing editor discusses the physical organization of a newsroom, explains the function of the wire photo desk, and traces the route of a ...(more details)		VHS $79.95 DVD $79.95

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