This program explores the components of a good lead, including the 5 W’s—who, what, where, why, when—and how. Specific examples of good leads versus bad leads are given, as well as important information on the overall structure of a news story. Lewis speaks with an award-winning investigative journalist, who shares insights into his personal lead-writing style and discusses the art of formulating eye-catching leads to attract a maximum number of readers. (14 minutes)

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