This program is a real-life case study of how advertising campaigns are developed. In this case, a clothier hires a young, hip ad agency to redefine his company’s image. Feedback from focus groups is used to formulate different campaign strategies. Then, in a series of brainstorming sessions, the creative team goes through the arduous process of narrowing the strategies to those they will ultimately present to the client. At the first "pitch session," client input refocuses the efforts of the creative team. The final campaign neatly repositions the company. This is an accurate view of the complexities involved in the development of a successful ad campaign. (14 minutes)