Nicholas Hayek, the Lebanese-born entrepreneur, is credited with putting the tick back into the Swiss watch industry through his highly successful Swatch wristwatches. This program profiles Hayek and the Swatch phenomenon. We see the product’s metamorphosis from an early black plastic prototype to the designer models sold today. Hayek discusses how he positioned the watch as a disposable fashion accessory, and explains how its high-quality, low-cost identity helped it compete successfully with Japanese brands. Some 2,000 London collectors, as well as watch dealers, discuss the product’s broad appeal. A BBC Production. (30 minutes)