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3-Year Streaming

Business Studies: Enterprise and Entrepreneurs

The eureka moment, the ups and downs of starting a business, where to get advice—in this four-segment program, Freeserve founder Ajaz Ahmed, a shop owner, a software developer, an inventor of a better children’s toothbrush, and others share their experiences and insights. Motives and Traits describes what makes an entrepreneur; Risks and Rewards tells how entrepreneurs find balance amidst the chaos of a start-up; Developing Business Plans explains key elements such as the market profile, sales forecast, and income and cost statement; and Sources of Information and Guidance discusses who to turn to for help. (37 minutes)

Playing preview clip:
Personal Characteristics and Traits of Entrepreneurs
Entrepreneurs have drive and enthusiasm, and they have a strong focus on their product or service. Other traits include honesty, dynamism, and creativity.