Why do we Travel? (04:08)
British citizens share their favorite destinations. Two thirds of trips are taken for leisure; vacationers seek sun, landscapes, and cultural experiences. Services and products from other industry sectors are needed.
Transport Options (01:57)
International destinations have become increasingly affordable with low cost airlines and infrastructure. Flying is the most popular option; railways and ferries are gaining in popularity due to airline inconveniences.
Coastal areas in warm climates, cultural cities, and places with impressive scenery are popular. Hear examples of package holidays combining destinations with activities. A new type of tourist is the responsible traveler searching for eco-tourism and volunteer holidays.
Visitor Needs (02:11)
People look for destinations based on physical, cultural, personal, status and prestige motivators. Industry workers must keep up with product knowledge to pair customers with destinations.
New and Emerging Destinations (03:16)
As some destinations lose British tourists, they gain tourists from developing countries. Italian companies are known for establishing resorts in new destinations. Stay-cations are increasing in popularity as people stay within Britain. Cruises offer options for a range of budgets.
Credits: Journeys and Destinations (00:43)
Credits: Journeys and Destinations
For additional digital leasing and purchase options contact a media consultant at 800-257-5126
(press option 3) or firstname.lastname@example.org.