Segments in this Video

Measuring National Success: GDP, HDI, and Gross National Happiness (03:47)


Gross National Product and Gross Domestic Product are widely used to measure national success. The UN Human Development Index (HDI) measures national well-being more holistically; the Buddhist country of Bhutan measures Gross National Happiness.

Ecological Footprints (01:59)

Ecological footprints compare natural resource availability to consumption and identify countries as either ecological creditors or ecological debtors. Governments and businesses are beginning to see that reducing resource demand improves long-term well-being.

Reducing Venezuela's Ecological Footprint (01:57)

Venezuela is working to reduce its ecological footprint but the oil industry still poses a significant threat to the nation's environmental health. Some leaders assert the importance of measuring health and happiness when assessing national success.

Socially Conscious Business and Investing (04:56)

Organizations are beginning to understand the value of conducting themselves in socially and environmentally responsible ways. More and more people are choosing to invest in socially and environmentally conscious companies.

Sustainable Business Practices (04:32)

The CEO of Interface details his company's efforts to be as socially and environmentally conscious as possible. He credits these efforts with strengthening the organization and improving its financial bottom line.

Criticism of Traditional Economics (03:10)

Professional economists have drawn criticism for promoting unscientific economic theories which have caused substantial harm, especially in developing nations. Some experts are calling for an overhaul of the economics profession.

New Tools to Measure National Success (03:11)

Leaders worldwide are beginning to redefine the way that national prosperity is measured. One new tool for measuring national success, the Calvert-Henderson Quality of Life Indicators, considers 12 broad areas and includes social and environmental factors.

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Redefining Success: Ethical Markets 1

Part of the Series : Ethical Markets 1: Growing the Green Economy 1.0
DVD Price: $99.95
DVD + 3-Year Streaming Price: $149.93
3-Year Streaming Price: $99.95



Most economists use Gross Domestic Product to measure a country’s economic health. But some experts in the field of economic development consider GDP calculations to be painfully inadequate. This program explores alternative ways to define national success and productivity using not only monetary parameters but also the safety, happiness, and potential of a country’s citizens and the health of its natural environment. A conversation with Interface CEO Ray Anderson sheds light on efforts to reduce the ecological footprint of big corporations, while University of California mathematics professor Ralph Abraham and Wealth of Nature author Robert Nadeau describe the failure of mainstream economics to address quality of life and other human issues. (28 minutes)

Length: 28 minutes

Item#: BVL37186

ISBN: 978-1-4213-6578-7

Copyright date: ©2005

Closed Captioned

Reviews & Awards

[This program is part of the series Ethical Markets.]


 “Ethical Markets should be a daily show broadcast on many networks. The world is crying for the ideas and examples of a new economics that ensures a sustainable future for all of us. Hazel Henderson and Simran Sethi introduce viewers to an awakening world of possibility. A world where profit pursues a triple-bottom-line, and where hope blossoms among a new set of entrepreneurs to build a better world for all. The real life case studies show that indeed another world is possible, in fact it's being born in places and businesses around the world. The wider world needs to hear these stories if we are  going to steer our spaceship earth towards a future that provides opportunity and security for all of us.” —Terry Link, Director, Office of Campus Sustainability, Michigan State University


“We found the Ethical Markets series so valuable, we built an entire college course in our Financial Studies curriculum around it.” —Carol S. Spalding, Ed.D., Open Campus President, Florida Community College at Jacksonville

Ethical Markets challenges us to think beyond what is and look instead at what can, should and must be the bedrock principles of a sustainable, global economy.” —James W. Knight, Dean, Division of Continuing Education, The University of Florida

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