Segments in this Video

Hydrogen Fuel Cell Technology (02:15)


Hydrogen fuel cells can power automobiles without burning fossil fuels. Fuel cell pioneer Geoffrey Ballard explains how hydrogen fuel cell technology produces electricity.

Gasoline-Electric Hybrid Vehicles (02:08)

American automobile companies trail Japanese companies in development and sales of hybrid vehicles. Gasoline-electric hybrid vehicles are a transitional step toward cars of the future, which likely will be powered by fuel cells that can also provide electricity for homes.

Alternative Energy: Good for Business (01:29)

The United States produces more greenhouse gases than any other country but has not signed the Kyoto Protocol, which sets targets for greenhouse gas emissions. Regardless, American companies are finding that cleaner energy sources are good for business.

Energy in the Developing World (01:49)

Geophysicist Geoffrey Ballard asserts that environmental catastrophe looms should large developing countries rely on fossil fuels as their main energy source. Increased awareness of this problem is leading to action in parts of the world.

Renewable Energy: Wind and Solar Energy (00:47)

The United States has been a leader in generating wind energy and today is the world's third largest user of wind energy. Germany and Japan are world leaders in development of solar energy.

Energy Social Investing (01:14)

Development of renewable energy resources and technology is rapidly increasing. Investment opportunities available in the renewable energy industry might be comparable to those realized in the bio-tech industry.

Energy Efficiency at the Rocky Mountain Institute (03:37)

Amory Lovins envisions a new national power grid that saves money and energy. He showcases the sustainable energy technology and energy saving systems and products in use at the Rocky Mountain Institute.

Solar Electric Light Fund (02:55)

Two billion people across the world do not have access to electricity. The Solar Electric Light Fund (SELF) is a nonprofit organization whose mission is to bring clean, sustainable solar electricity to these people.

Sustainable Energy Industry: Evergreen Solar (04:59)

The work done by solar technology manufacturer Evergreen Solar benefits shareholders, customers, communities, and the environment. The company works to lower the costs of producing solar cells and solar panels.

Benefits of Sustainable Energy (02:46)

Entrepreneurs, small companies, and venture capitalists are helping lead a drive in the U.S. for less dependence on foreign oil. Shifting to sustainable energy resources will benefit America's economy, the environment, and national security.

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Renewable Energy: Ethical Markets 1

Part of the Series : Ethical Markets 1: Growing the Green Economy 1.0
DVD Price: $99.95
DVD + 3-Year Streaming Price: $149.93
3-Year Streaming Price: $99.95



This program examines the urgent need—not only in the U.S. but across the world—for sustainable energy; it also illustrates how new power production methods are becoming a reality. Alternative energy trendsetters are featured, including Time magazine “Hero for the Planet” Geoffrey Ballard, who explains his hydrogen fuel cell innovations. Evergreen Solar vice president Mark Farber describes his company’s advanced solar cell production methods and its mission to provide access to energy in the developing world—a goal shared by the Solar Electric Light Fund, says executive director Bob Freling. In addition, Rocky Mountain Institute founder Amory Lovins promotes the benefits of small solar power plants, and economist Hazel Henderson explores the potential of wind energy. (28 minutes)

Length: 29 minutes

Item#: BVL37191

ISBN: 978-1-4213-6586-2

Copyright date: ©2005

Closed Captioned

Reviews & Awards

[This program is part of the series Ethical Markets.]


 “Ethical Markets should be a daily show broadcast on many networks. The world is crying for the ideas and examples of a new economics that ensures a sustainable future for all of us. Hazel Henderson and Simran Sethi introduce viewers to an awakening world of possibility. A world where profit pursues a triple-bottom-line, and where hope blossoms among a new set of entrepreneurs to build a better world for all. The real life case studies show that indeed another world is possible, in fact it's being born in places and businesses around the world. The wider world needs to hear these stories if we are  going to steer our spaceship earth towards a future that provides opportunity and security for all of us.” —Terry Link, Director, Office of Campus Sustainability, Michigan State University


“We found the Ethical Markets series so valuable, we built an entire college course in our Financial Studies curriculum around it.” —Carol S. Spalding, Ed.D., Open Campus President, Florida Community College at Jacksonville

Ethical Markets challenges us to think beyond what is and look instead at what can, should and must be the bedrock principles of a sustainable, global economy.” —James W. Knight, Dean, Division of Continuing Education, The University of Florida

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