Instagram Overview (00:49)
Kevin Systrom sold the photography app to Facebook for $1 billion; at the time the company had 13 employees and 30 million users. It has grown to 500 million users.
Kevin Systrom Interview (02:28)
Emily Chang asks Instagram's co-founder about his childhood interests in computer programming and photography, including learning about filtering and square film formats. While at Stanford, he turned down a job offer at Facebook.
Early Social Media Career (02:36)
Systrom recalls interning at Odeo, where he learned from Jack Dorsey and Evan Williams that first ideas do not always work. His wife encouraged him to develop filters for Instagram; the company's rapid growth has taken him by surprise.
Selling Instagram (03:20)
Systrom discusses his decision to sell the photography app to Facebook. He has remained involved as a partner for four years since the acquisition. Facebook helped his team manage spam and strengthen website infrastructure.
Valuing Instagram (01:49)
Systrom is part of a social media movement to change the world, rather than pursuing maximum profits. Mark Zuckerberg has allowed him to work independently since the acquisition and provides strategic guidance.
Future Instagram Projects (01:42)
Systrom discusses virtual reality, artificial intelligence, and e-commerce projects in development with Facebook.
Systrom talks about competing with other mobile apps for user time. Instagram takes abuse and harassment reports seriously.
Focusing on Simplicity (02:13)
Systrom discusses hiring Twitter's Kevin Weil for product management while he works on product strategy. He believes Twitter will re-energize its growth, and reflects on maintaining Instagram as a straight-forward platform.
Redesigning the Instagram Logo (02:07)
Systrom talks about creating a new logo promoting the mobile app's creativity and simplicity. Feeds are now algorithmic, rather than reverse chronological.
Representing Instagram (03:13)
Systrom appears at fashion shows and marketing events to build relationships with people in other industries. He talks about onboarding the Pope, adjusting to new wealth, and managing a 500 member team. He advises other entrepreneurs to follow their passion.
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