Segments in this Video

Working Online (04:25)


Liu Dongdong is an ordinary worker in Beijing who is rarely separated from his smartphone; along with his day job working as a marketing executive for a media company, he is an online parody expert who found fame through his YouTube platform. Along with his more humorous songs, Liu shares commentaries about Chinese social issues.

Creating Online Content (09:44)

A group of young creatives in Malaysia record episodes of the “Effing Show” in their DIY home-based studio. Writer and host Ezra Zaid discuss the controversy surrounding Erykah Badu; Mark Teh says the political climate of Malaysia is intense, and they hope to use their show to make people laugh, but to also provide political commentaries.

Social Media Campaigns (09:28)

Li Er, President of Erma China, is the PR director for some of China’s most hated online sensationalists, but many of his campaigns go viral. A young woman takes to the streets of Shanghai with impossible demands for a spouse. See a crowd of people waiting to audition for an online micro movie for Mobile Game, a Japanese smartphone gaming company.

Internet Public Figures (07:06)

Lee Wee Meng Chee is a reluctant Malaysian public figure known as Namewee who began his career as a songwriter and has now transitioned into music production, video production, and movie directing. “I Am Who I Am” is Namewee’s online biography which chronicles the trouble he has gotten into online.

Online Social Change (07:57)

Deng Fei is an online celebrity and creator of the Free Lunch for Children Program and a microblogger who discusses the issues faced by migrant workers, organ harvesting, and child abduction. Prominent voices on Weibo, including that of novelist Murong Xuecun, believe social change will being on social media.

Being Positive Online (03:04) is a platform created to provide a new type of long-form internet-based journalism. Publisher and editorial director Huzir Sulaiman discusses the way he uses the internet as a simple means of distribution and has no problem finding like-minded readers. Julian Tai is a Singapore undergraduate who frequently writes for

Future of Online Influencers (07:19)

Dee Kosh began his career recording random rants and posting them to YouTube; overtime, Kosh became more concerned with social and mental health issues and would speak out in his videos. Daphne Chiu discusses the social media challenge which helped her gain a more positive and hopeful worldview.

Credits: Living Big Online (00:25)

Credits: Living Big Online

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That Parallel Universe: Living Big Online

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Rebecca Black may not be as famous as Lady Gaga IRT (that means “in real life” btw). But Rebecca can claim one thing: she was the self-styled star of the most watched video on the internet in 2011, registering 15 million views worldwide. Just for singing a widely-panned song to “retarded lyrics.” It seems being infamous in the virtual world is just as desirable as being famous in the real world. It’s a world that teens and the "connected set" inhabit like a second skin while the rest of the world stands befuddled or amused and struggles to understand. Case in point: while Rebecca tops the charts in the Western world, the number-one-talked-about “internet star” in China in 2011 was a certain Miss Gan Lulu, who shot to fame after her own mother posted a video of her taking a shower—all in a bid to help her find a husband. And what about “memes”? The word has perfectly respectable origins—an evolution of a Greek word that means the transmission of ideas and cultural phenomena. But these days, it has come to be identified with ideas that are propagated through the net and spread from person to person via social networks, blogs, and such like. And most of these so-called ideas may seem inane, even idiotic, to some. America may be the birthplace of the internet, but Asians have taken to it like no other continent. Find out why Asia is so good at creating internet sensations, so hungry to lap them up, and so keen to grow memes of their own. Youku (China's Youtube) is replete with wannabe stars and earnest warblers hoping to do a Justin Beiber—never mind the vicious insults they have to withstand if they fall short. This is a space where the Chinese concept of face can be thrown out of the window...until they attract the attention of "black hands." These are marketers who pluck people from obscurity to be molded into endorsement celebrities. This is a space where one can become a has-been in a matter of weeks, sometimes days. But many are undeterred.

Length: 50 minutes

Item#: BVL150303

ISBN: 978-1-64347-700-8

Copyright date: ©2012

Closed Captioned

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