Starting out in the Advertising Industry (07:24)
Former Chief Creative Officer of Leo Burnett, John Condon, reflects on his first job in an advertising agency. At the time, Leo Burnett was a large company looking for new ideas; they started a pilot program welcoming younger employees like Condon.
Advertising Agency Environment (07:28)
Condon and Immesoete reflect on the competitive atmosphere that they fell into at Leo Burnett. With little instruction they were given assignments and were expected to present ideas and sell scripts. Condon argues that though it did not always lead to creativity, this environment pushed him to learn and compete.
Changing Roles and Nurturing Creativity (06:22)
Condon moved from no experience to being the creative director at a large agency, but he now does less creative work. His position is more business oriented, and he helps employees create by encouraging a company culture and setting goals.
Changes in the Advertising Industry (06:44)
Immesoete and Condon discuss the differences between their middle class upbringings and the opulent environment of the advertising world. Immesoete describes the changes in advertising culture during the eighties, arguing that hubris got out of control and people started substituting fame for good ideas.
Best Work and Success (05:20)
Condon explains that he tries to do his best work, and believes this will often lead to something better. He founded his own advertising agency based on this simple concept. Condon argues that success means enjoying one's work and being able to provide for loved ones.
Credits: A Conversation With John Condon: Conversations with Giants (00:19)
Credits: A Conversation With John Condon: Conversations with Giants
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