Bob Winter, Mark Gross, and Sandy Torano discuss their work at DDB on a radio campaign for Bud Light. Several teams worked on developing humorous scripts. Gross describes the scenarios and the intimidating presentation to the client.
The team at DDB produced three ideas, not sure how successful or funny they would be. John Immesoete describes the challenge of finding the right voice for the part. Winter argues that everyone involved brought something new that made the production work.
After the team found the right voice for the advertisement, they speculated how music could add humor. Winter explains that once they developed a music idea, it was a long process working on timing and delivery.
Winter explains that the campaign was not a traditional advertisement, with little product information and a long running time. Due to its success, the team gained more freedom to develop creative ideas, improvise, and produce more commercials.
Credits: A Conversation With The Men Behind The Real Men Of Genius—Part 1: Conversations with Giants
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How did one of advertising’s most awarded ad campaigns come to be? Get the scoop when ad giant, John Immesoete, sits down with Bob Winter, Mark Gross, and Sandy Torano. In part 1, they discuss memorable ad campaigns.
Length: 27 minutes
Copyright date: ©2016
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Not available to Home Video and Publisher customers.
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