Collaborative Process (07:58)
Bob Winter, Mark Gross, and John Immesoete discus the creative process of the Real Men of Genius campaign. It was a collaborative environment in which everyone brought a unique perspective and pushed each other to work hard. The client presented an opportunity for their work to be widely seen, and all were surprised that a radio ad became so successful.
Opportunities and Challenges of the Internet (06:05)
Though the internet makes it easier to test ideas with less risk, advertisements are also more vulnerable to criticism. Gross argues that some companies are still taking risks and making humorous ads. The Real American Heroes campaign took various forms until the team renamed it out of respect after 9/11.
Favorite Advertisements (06:39)
Winter, Gross, Immesoete, and Sandy Torano reflect on popular advertisements in the campaign. They describe several ads, noting that some audiences saw them as offensive. When InBev bought Anheuser-Busch, they decided not to continue the ads, despite their success.
Definitions of Success (06:42)
Winter defines success as a combination of determination, drive, and luck. Gross argues that success takes work, and is measured by the public's perception of ones work. Torano agrees that recognition is a mark of accomplishment.
Credits: A Conversation With The Men Behind The Real Men Of Genius—Part 2: Conversations with Giants (00:18)
Credits: A Conversation With The Men Behind The Real Men Of Genius—Part 2: Conversations with Giants
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