Advertising Worker: Main Duties and Responsibilities (01:16)
Steve Morrison will meet with a client to learn his company's needs and develop an effective advertising strategy.
Advertising Worker: Career Beginnings (01:01)
After majoring in public relations, Morrison worked several long-term advertising jobs before finding his current position.
Advertising Worker: Keys for Success (01:51)
"There is no substitute for hard work." Have a desire to learn and change in the fast-paced industry.
Advertising Worker: Education and Certification Requirements (00:59)
There are a wide range of jobs in the advertising industry; required certification would be specific to each job.
Advertising Worker: Workplace Atmosphere (01:20)
Being part of the advertising business is busy, interesting, and stimulating.
Advertising Worker: Advice for Aspiring Pros (01:51)
Morrison discusses mentoring and learning from others in the business.
Advertising Worker: A Day on the Job (01:17)
Morrison talks about the types of things on his to-do list and working as a team with others in the agency.
Advertising Worker: Industry Goals and Services (01:11)
Morrison talks about what he and his agency do to help a client grow his business.
Advertising Worker: Industry Challenges (02:17)
The challenge of reaching mass audiences through quickly changing forms of media is also an opportunity.
Advertising Worker: Looking at the Future (02:18)
The industry will be similar to how it is now. Morrison considers how technology is used in advertising.
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