Leadership at GM and Ford (13:22)
Walter Chrysler decides his automobile company will be all about innovation and seeks to undermine the success of the Ford Model T. Edsel Ford, innovative and talented at running the Ford Company, is virtually ignored by his father; William Durant is fired from General Motors for the second time.
Modern General Motors (09:07)
The new president of General Motors, Alfred Sloan, is determined to make their cars run better than the Ford Model T. The conservative Ford, orders the backseat of all Model T's to be smaller to prevent inappropriate behavior, and forms his "secret police;" Sloan releases a luxurious car, embracing societal changes.
Automotive Innovation (08:30)
Following Ford's refusal to innovate and change with American culture, General Motors becomes the country's number one car company. Edsel continues to pressure his father to innovate and modernize the Ford Motor Company to keep up with the competition of Chrysler and GM.
Ford Model A (10:18)
The invention of the car leads to an American cultural revolution, including a change in the country's tourism industry. Edsel pushes the company forward and begins designing automobiles that are stylish and captures the attention of American consumers; the Model A is the most technologically advanced car of its time.
Stock Market Crash (06:02)
The Great Depression hits and Ford Motor Company experiences a drastic decrease in sales; Ford blamed this on he and his son's innovative design of the Model A. The depression causes massive workers strikes and the acceleration of unionization as an American institution.
Ford Massacre (07:06)
Ford is obsessed with controlling every aspect of his business, including the personal lives of his workers; the company slowly weeds out union advocates from its workforce. The Chrysler Plymouth is the competitor of the Model A; during a large protest, Ford's "secret police" and the city police respond violently to protesters, resulting in injuries and deaths.
Designing Fuel Efficient Cars (06:26)
Franklin Roosevelt is elected president at a critical moment in American history, and the economy, as he initiates the New Deal. GM and Chrysler begin creating new automotive designs using fuel-efficient technology and wind tunnels to test aerodynamics.
Changes for Auto Workers (06:38)
Chrysler moves its new aerodynamic design into the manufacturing stage, but he discovers the model has several costly mistakes. Unions stage sit-down strikes against General Motors, forcing them to create agreements with the United Auto Workers.
Battle of the Overpass (05:06)
The United Auto Workers organize a strike at Ford's River Rouge Complex, but Ford sends some of his secret police to violently fend them off. Ford is pressured to unionize by the United Auto Workers; Chrysler succumbs to a stroke, leaving his company to K.T. Keller.
Automakers During WWII (08:55)
World War II begins, and Ford is opposed to America joining in the fight and fears communism would overtake the global economy. Follow the Pearl Harbor bombing; the entire American manufacturing industry has to begin creating weapons and other materials necessary for an Allied victory.
Credits: The Cars that Made America (00:38)
Credits: The Cars that Made America
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