Halo Effect (02:13)

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Mark Cuban goes on "Brain Games" to help show how persuasion relates to power. The halo effect is a cognitive trait that makes a person’s single trait relate to another’s overall impression of them.

Hired and Fired (04:06)

Studies show successful entrepreneurs have good decision-making skills. Cuban tests his quick decision skills with a challenge.

Halo Effect and Horn Effect (04:27)

Neuroscientist Cara Santa Maria tests the halo and horn effect by setting up a fake art exhibit. One group thinks it is by actor Colin Hanks, who they get to meet, and the other thinks it is by an unknown artist. The Hanks group rates the art higher.

Digits of Pi (06:04)

Cuban tests memory master Nelson Dellis' knowledge of pi. Dellis shares his tips on improving memory by simplifying information.

Memory Tricks (05:00)

Many successful CEOs have tricks for remembering employees' names. Dellis helps Cuban remember a series of colored cards by creating images and stories to attach to each one.

Influence (06:01)

Mentalist Lior Suchard tests his powers of persuasion on Cuban and the audience. Ideomotor movements are muscle movements caused by thinking about a certain motion.

Cuban's Gauntlet (04:51)

Cuban performs the series of mental games that tests balance, perception, and mental processing.

Simon Says (09:52)

Cuban plays Simon Says to show how he responds to manipulation under pressure. The game demonstrates a person's ability to listen and follow directions.

Credits: Episode 6: Mark Cuban: Power and Persuasion (Brain Games, Season 8) (01:06)

Credits: Episode 6: Mark Cuban: Power and Persuasion (Brain Games, Season 8)