Segments in this Video

Holden: The Company (03:37)

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Part of General Motors, Holden has grown from domestic to international auto manufacturing in Australia. The chairman, managing director, and board of directors oversee the company and department directors answer to the board.

Holden: Manufacturing Operations (05:06)

Holden's five operational manufacturing units are all in one location, an advantage for the integrated nature of the business. Sophisticated systems manage stock control, record keeping, monitoring, and communication.

Holden: Human Resources (05:25)

Holden has more than 9,000 employees, both hourly and salaried. Employees undergo induction and various training programs. Holden's human resources department relies heavily on technology and must comply with government legislation.

Holden: Marketing and Sales (06:13)

Four fundamental aspects of marketing include product, price, promotion, and placement. Holden has an extensive product range impacted by pricing decisions. Holden incorporates promotional campaigns with dealer distribution and sales.

Holden: Finance (05:50)

Holden's finance department works with to monitor the complex flow of revenue and expenditures. Global decision-making impacts budgeting and forecasting. The finance department monitors budget verses performance on a monthly basis.

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Key Functions of Business: A Case Study


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Description

Which part of a company has the most impact on product design? On employee training? On forming relationships with customers? This business case study addresses those questions by examining the needs, strategies, and goals of a major corporation’s departments. Going behind the scenes at Holden, a thriving General Motors subsidiary, the program features interviews with managers and directors in Finance, Human Resources, Manufacturing, and Sales and Marketing. From the challenges of efficient assembly to the demands of accurate budget forecasting, a dynamic portrait of the company emerges, emphasizing dependence on teamwork as well as on expertise. Viewable/printable educational resources are available online. (29 minutes)

Length: 30 minutes

Item#: BVL35946

ISBN: 978-1-4213-4934-3

Copyright date: ©2005

Closed Captioned

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Only available in USA and Canada.


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