Media Messages (02:25)

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Media messages are so pervasive in modern society that people are largely unaware they are completely immersed in them. Those who develop media messages use creative techniques to capture attention and persuade target audiences to become interested in their messages.

What is Media Literacy? (04:35)

Experts define the concept of media literacy. Definitions point to an ability to recognize, interpret, and analyze media messages, to determine the motivation of those responsible for messages, and to assess the impact of messages on individuals and society.

Critical Thinking (03:51)

Critical thinking and the ability to ask questions are fundamental skills important to the health of a democracy. These skills are also fundamental pieces of what it means to be media literate.

Concept 1: All Media Messages Are Constructed (03:32)

Each type of media uses unique elements and rules to create messages. Those who create media messages carefully and intentionally construct them to influence thoughts, emotions, and behavior, often for economic gain.

Concept 2: All Media Messages Are Targeted (03:43)

Those who develop media messages never create messages intended to reach everyone; effective media messages target specific audiences. The media focus on influencing niche markets contributes to societal polarization.

Concept 3: All Media Messages Want to Sell You Something (04:14)

The purpose and nature of media messages is to sell something; some try to sell consumer products and others try to influence opinions, ideas, and behavior. Determining the motivations behind media messages is a fundamental media literacy skill.

Media Literacy in the Classroom (03:17)

Media literacy transforms the classroom into an inquiry about culture and society. Experts share ideas for examining media messages in classrooms.

Media Literacy at Home (03:22)

Watching television with children offers parents opportunities for discussing values, shaping behavior, and connecting with their kids. Experts share ideas for examining media messages at home.