Segments in this Video

International Business and Politics of Corruption (03:21)


Day 1: IKEA founder Ingvar Kamprad visits Russia to create a model for 14 new IKEA stores (Megas), and to work with politicians to make his business bribe-free.

International Business: Leadership Style (04:16)

Day 2: IKEA founder Ingvar Kamprad gives instructions about the model IKEA store in Russia. Kamprad is a deliberate, hands-on leader who treats everyone with respect as he examines all aspects of the new IKEA Megas.

International Business: Location (03:29)

Day 2: IKEA founder Ingvar Kamprad looks for attractive locations in Moscow for his Megas. He dines with the wealthy politician who owns the privatized land on which Kamprad plans to build his second Mega.

International Business: Inspection Tour of IKEA Mega (03:41)

Day 3: IKEA founder Ingvar Kamprad continues on his inspection tour of an IKEA Mega in Moscow. He insists that the manager make changes that he suggests.

International Business Expansion in Russia (04:13)

Days 4 and 5: IKEA founder Ingvar Kamprad meets with French businessmen in an IKEA Mega, as the CEO, IKEA Russia would like their business in all Russian expansion stores.

International Business Expansion in Russia (04:17)

Day 6: IKEA founder Ingvar Kamprad visits Serbia to talk with the governor about expanding IKEA. He examines individual items and makes suggestions about products.

International Business in Russia: Local Manufacturers (06:26)

Day 6: IKEA founder Ingvar Kamprad tours Russian factories that could make products for the IKEA stores in Russia. An economical man, he seeks to avoid taxes by manufacturing locally.

International Business in Russia: Suppliers (04:42)

Day 7: IKEA founder Ingvar Kamprad visits outlying factories that supply products for IKEA. He surprises suppliers with large orders.

International Business in Russia: Market Economy With Social Responsibility (02:39)

Days 7 and 8: IKEA founder Ingvar Kamprad believes the market economy should show social responsibility, including keeping as many people employed as possible even though technology could eliminate thousands of jobs.

International Business in Russia: Bribery for Business Expansion (05:53)

Day 9: IKEA founder Ingvar Kamprad returns to Moscow by train and writes a letter to Vladimir Putin to pave the way for IKEA to expand in Russia. He meets Governor Gromov to get assurance that he can expand in Russia without bribery.

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Comrade Kamprad: IKEA Goes to Russia

DVD Price: $149.95
DVD (Chaptered) Price: $149.95
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The Vikings never conquered Russia, but Swedish mega-retailer IKEA might just pull it off. In this case, victory depends on sweet-talking, arm-twisting, and impromptu brainstorming—skills that company founder Ingvar Kamprad has perfected over a long life in business. This program follows Kamprad and a handful of colleagues during their 10-day trip across Moscow and more remote regions, revealing the political and logistical challenges that must be overcome to solidify a domestic supply chain and make IKEA Russia profitable. The result is both an illuminating international business case study and a remarkable profile of one of the world’s richest, oldest, and most charismatic entrepreneurs. (Portions in other languages with English subtitles, 46 minutes)

Length: 46 minutes

Item#: BVL37312

ISBN: 978-1-4213-6685-2

Copyright date: ©2005

Closed Captioned

Performance Rights

Prices include public performance rights.

Only available in USA.